Inspiring Business that Digitally transformed to overcome Covid-19

Inspiring Business that Digitally transformed to overcome Covid-19

Aspireapp aims to empower business owners to grow their business and become successful! They also provide business owners in Southeast Asia with the financial tools to assist businesses.


This platform showcases some of the businesses that have successfully transformed to overcome the pandemic, and it is a great honour to be featured as one of the most inspiring businesses in Singapore!

Aspireapp featuring inspiring businesses that digitally transformed to overcome Covid-19


Many businesses across Singapore were negatively affected due to the ongoing pandemic. As a result, businesses turned to online solutions in hopes to keep their business afloat. Fortunately, at The Kettle Gourmet, we managed to grow by 247% over the pandemic being a digital-first company


Despite being in business for such a short time, we’ve grown from a humble startup to an entire popcorn empire led by Founder and CEO Zac Chua.


So how did we grow despite the pandemic?


The Kettle Gourmet’s Digital Transformation

We adopted the Digital-first strategy, which allowed us to dominate the online market. When everyone started working from home, our sales doubled. This gave us a competitive advantage against other popcorn companies such as Eureka and Garretts.

Aspireapp featuring The Kettle Gourmet

We digitalised and started selling our products on our website and our products can also be found on other popular e-commerce platforms - including Shopee, Lazada, Redmart and food delivery platforms such as GrabFood and Foodpanda.


Apart from selling our products on several established e-commerce sites, we are also on Facebook, Instagram and Tik Tok, where we share exciting news and ongoing promotions.


The Kettle Gourmet rebranding

If you have heard of us before, you’ll remember that we used to have our popcorn in orange packaging.

 The Kettle Gourmet new packaging

Over time, we rebranded and we are proud to introduce our lovely Snack Monsters into our packaging. We also made significant changes to our pack sizes (30g to 65g) to ensure that our customers get to enjoy more of our popcorn!


Our popcorn is also available in larger bulk packs of 330g due to high demand from our customers wanting a larger portion.



Marketing Efforts

During the start of the circuit breaker last year, we shifted our focus from mainly supplying to corporate customers to targeting locals who have started working from home—marketing ourselves as the work-from-home snack of choice.

 Aspireapp featuring The Kettle Gourmet

We received an overwhelming response from the locals, as many of them loved and embraced our local flavours - Nasi Lemak and Kaya Butter Toast, as well as our all-time classics like the Chocolate and Salted Caramel popcorn.


We take pride in continual improvement and are constantly innovating. Recently, we tried a licensing strategy and purchased the pokemon license. We have some exciting news for you...



Our LIMITED EDITION gift boxes will be available to purchase on our platforms soon - Inside every box contains all 3 starter Pokemon. Our gift box makes it a perfect gift idea for anyone! Your die-hard Pokemon friends, or even for yourself!

Pokemon Popcorn The Kettle Gourmet

Pokemon collectibles 

When you purchase a Pokemon gift box, you will receive an EXCLUSIVE Pokemon collectable card that you can interact with (comes with the gift box). Collect all 5 cards and interact with these Pokemons by scanning the QR code to find out more about the Pokemon’s unique profile and abilities!


Don’t miss out on our Pokemon launch on 1st July 2021.


To stay updated on more of our exciting deals,  follow us on Instagram, Facebook and Tik Tok! Don’t forget to mark your calenders!

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