The Kettle Gourmet X SETHLUI.com


Welcome to this week’s Feature Fridays! This week, we’ll be sharing about the time we got featured on SETHLUI.com’s Instagram page.


If you’re into food, travel or nightlife, then you may have heard of SETHLUI.com. Known for their well written and insightful food content in Singapore, SETHLUI.com is a popular blog that draws in hundreds of thousands of viewers and ranks on the top three search results for search terms like “food,
buffet and cafes.”

Close up of the SethLui Office

Because of its quality content, SETHLUI.com is one of the highest-read online food publications in Singapore. They cover everything food-related and give their readers the best food recommendations.

We got featured!

The Kettle Gourmet is honoured to be featured on SETHLUI.com on their Instagram stories that featured our snack monsters. The story below features our assorted singles bundle, which contains 6 snack monsters, one of each of The Kettle Gourmet’s flavours: the classic Salted Caramel, Chocolate, Chicken Floss, Kaya Butter Toast, Nasi Lemak, and of course: Chilli Crab.

6 Specialty and Local flavours of our Snack Monsters

Crazy Asian Flavours!

Now you might be wondering… Chilli Crab popcorn? Here at The Kettle Gourmet, we offer popcorn with crazy Asian flavours that you did not think was possible. Kaya Butter Toast? A familiar morning coffee shop breakfast turned into popcorn. Chilli crab? An iconic dish that we enjoy with our friends and family also turned into popcorn.

The Kettle Gourmet’s Chilli Crab popcorn makes it convenient to enjoy chilli crab anywhere! Are you curious to find out other unique ways to enjoy Chilli crab? We have some recommendations on popular places that serve unique ways to enjoy the dish. Check it out here!

Our Chilli Crab Snack Monsters being featured on Seth Lui's Instagram page

Our Chilli Crab Snack Monster
Fun fact:The Snack Monsters made their debut in 2020

The first flavour that was featured was… you guessed it! Chilli Crab. Our Chilli Crab Popcorn. Being one of our Savoury popcorn flavours brings a new texture and flavour to the well-known dish.

Our Nasi Lemak Snack Monster being featured on Seth Lui's Instagram page

Intrigued by our Nasi Lemak Snack Monster!

The second Snack Monster that was featured was our Nasi Lemak Snack Monster. Being made into popcorn, you can now taste the well known local dish and even savour the aftertaste of sambal!

An Instagram story feature by the blog Seth Lui featuring the Assorted singles bundle they received

SETHLUI.com’s Instagram feature of The Kettle Gourmet.

SETHLUI.com received a Gift Box, which includes 6 assorted single packs - they got their hands on one of each of our Snack Monsters!

The Kettle Gourmet’s Popcorn

Need a gift for someone? Feeling peckish and adventurous to try new snacks and foods? We have a variety of bundles and gift boxes for your every need!

Are you looking for traditional popcorn flavours? We have All-Time Classics , including chocolate and salted caramel popcorn. Want to try out the crazy Asian flavours like Chilli Crab and Nasi Lemak like in Seth Lui’s story/ try out our Crazy Asian Flavours!

Are you looking to fill your pantry with delicious snacks? Look no further! We’ll deliver the popcorn flavours you’ll come to love right to your doorstep every month with our subscription.


We also offer a set of presentable gift box bundles for you to share the joy of snacking with others. We recommend you try the assorted singles gift box bundle, perfect to start snacking with us!

 The Kettle Gourmet Assorted Singles Bundle

We hope that the team at SETHLUI.com enjoyed our popcorn in the Assorted Singles Bundle from The Kettle Gourmet.

Bite into the joyful goodness of our freshly baked popcorn and create beautiful memories to call your own. Quality ingredients? Here at The Kettle Gourmet, our popcorn is free of trans-fat and GMO so that you can enjoy guilt-free snacking!

Besides the Assorted Singles Bundle, we also offer single flavour bundles if you enjoy our snack monsters (65g). The singles bundle has 6 of a flavour of your choice. Love our Chilli Crab Popcorn and want more of it? Get if you like a specific taste, or you want to share the gift of snacks. We also have the family pack (330g) to share with your friends and families. For those who want to enjoy popcorn out of the cinema, we got you covered! Grab yours today! You can enjoy a light snack whilst getting to taste some Nasi Lemak goodness or flavourful Chili Crab. Other local flavours are available as well - visit our online store to discover all of them!


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