Without a doubt, salted caramel is more prevalent than ever. Sea-salted caramels, salted caramel roasted almonds, salted caramel popcorn, salted caramel cupcakes, salted caramel donuts, salted caramel coffee drinks, salted caramel martinis, salted caramel pumpkin pie... and even salted caramel-scented candles are just a few of the sweet-salty treats available.
Source: Sugar Pursuit
The enormous appeal of this sweet and salty combination is simple, seeing as blending two flavours doubles the taste sensation. Moreover, people generally like sweet because it brings pleasure and comfort, while salt is enjoyable (at the right ratio) due to its flavour-enhancing abilities.
The History of Salted Caramel
Did you know that Salted caramel was then popularised by French chef Pierre Hermé in the 1990s? After moving to Brittany with his partner, a place famed for its incredible salted butter, he challenged himself to come up with something that would make him stand out from other chocolatiers. After years of experimentation, he came up with the perfect recipe for a salty, but sweet caramel with crushed nuts. The caramel was created using salted butter, and he won ‘Best Sweet in France’ for his invention. From then on, the use of salt in sweet produce became a hit, which slowly grew to become a popular flavour incorporated in my snacks and dishes globally.
Salted Caramel Statistics
Salted caramel has gained consumer popularity in the past 10 years—with only 51 salted caramel new products introduced in 2011, salted caramel is showing significant growth. From 2015-2020, salted caramel grew 105% globally. According to Datassential’s Flavour Tool, it is in the 85th percentile among all food and flavours, meaning that consumers love salted caramel more than 85% of all other items.
Salted Caramel VS Caramel
Can you tell the difference between Salted Caramel and Caramel? There are 4 general differences between both of these flavours.
The first difference is the main ingredient used in both flavours. The main ingredient in Salted Caramel is sugar and salt, while the main ingredient for Caramel is sugar. This brings to the actual ingredients for each of them. Salted Caramel is made from sea salt and caramel candy or liquid caramel, while Caramel liquid and sugar is made from sugar and butter, and sugar, butter, milk or cream respectively. The next difference also lies in the products that are made with each of them. Some products that has Salted Caramel include salted caramel sundae, salted caramel candies, salted caramel hot chocolates, salted caramel macarons, etc. while Caramel is used to make nougats, crème brûlée, crème caramel, brittles, caramel apples, etc. Last but not least, while Salted Caramel is a relatively new discovery, Caramel has a way longer history dating way back.
As you can tell, despite having similar names, both of these flavours are quite different in their own special ways!
Why do people like Salted Caramel?
According to BARRY CALLEBAUT there’s 5 reasons why consumers love caramel. Coming at top 1 is the fact that salted caramel brings indulgence. Our Salted Caramel Popcorn is all about indulgence and it satisfies everybody’s sweet tooth. Caramel offers a variety of textures, including soft, gooey, and crunchy ones, as well as diverse hues of golden colour and distinctive flavours.
Caramel's improved flavour profile, distinctive golden colour, and wide range of ingredient combinations offer every product a premium appeal. The main reason why we see caramel in almost every food it's probably because it fits every application- from coffee to ice cream to candies to chocolate and many more!
Caramel always has a place, whether it's in a filled praline with a gooey centre, more biscuit-like applications, or even drinks! Caramel goes nicely with a broad variety of ingredients, including all kinds of nuts, chocolate, and cocoa nibs. Customers adore it! You know what else does it go well with? Popcorn! The Kettle Gourmet’s Salted Caramel Popcorn is an all time classic favourite flavoured popcorn that can never go wrong! The Kettle Gourmet’s title of being the leading snacks delivery in Singapore and popcorn wholesale in Singapore is testament to the addictive classic flavours such as Chocolate Popcorn and Salted Caramel Popcorn and local favourites like Fish Head Curry Popcorn and the Kaya Butter Toast Popcorn that we actively distribute internationally.
The Kettle Gourmet’s Salted Caramel Popcorn is surely loved across generations. Caramel is a comforting flavour that bonds multiple generations. Perfect for family or/ and friends gathering for a sharing moment. Enhances togetherness with its appeal across ages.
Fifth, Salted Caramel Flavoured Popcorn brings comfort through nostalgia. The Kettle Gourmet’s salted popcorn- Salted Caramel Popcorn is the perfect flavour to look for to unwind during me-times. In times of uncertainties, consumers want to be reassured and hence look for flavours they are familiar with. Caramel is a time-tested flavour that brings a feeling of nostalgia. This flavour has been around for years and is going to stay; variations like smoky caramel or more unusual pairings can bring a modern twist to it.
Salted Caramel on Health
Is Salted Caramel bad for your health due to all the sugars and sodium present? As “unhealthy” as it may sound, it may not actually be so. Why? Look around in the marketplace and you can see many healthy Salted Caramel flavoured products, such as Salted Caramel flavoured protein powder, Salted Caramel cereal bar, and the list goes on. Everything can be enjoyed in moderation!
For instance, the popcorn used in The Kettle Gourmet’s Salted Caramel Popcorn are certiﬁed Halal, Non-GMO and Trans-fat free as we use only 100% pure Canola Oil and quality ingredients to bring the popcorn to you! Snacking will always be fun and nutritious with The Kettle Gourmet as popcorn contains polyphenols, which are antioxidants that have been linked to better blood circulation and digestive health. Enjoy this addictive and popular snacks, guilt-free! The Kettle Gourmet aims to be one of the best snacks delivery in Singapore brands which sells snacks Singapore has never had before such as flavoured popcorn which separates into sweet and salted popcorn including popcorn such as Chocolate Popcorn and Caramel Popcorn which is one of the popular snacks choice.
The Kettle Gourmet’s Salted Caramel Flavoured Popcorn
Source: The Kettle Gourmet
Why choose The Kettle Gourmet’s Salted Caramel Popcorn? One, you cannot just make salted caramel popcorn at home. The process of making salted caramel is tricky; you can easily burn and lose its magic while preparing. Two, the ingredients to make salted caramel can be expensive. Three, why go through all the hassle when you can sit back and enjoy munching on salted caramel popcorn that’s carefully baked and curated to suit your taste buds. Four, they have the best snacks delivery Singapore, sure to deliver the best popcorn Singapore to your doorstep within days.
Available in packs of 30g (Mini Monsters), 65g (Snack Monsters) and 300g (Family Pack). It’s perfect for all ages and occasions, be it for a party, a movie night, or simply just for snacking, everyone can enjoy The Kettle Gourmet’s Salted Caramel Popcorn!
Introducing our Salted Caramel Popcorn snack monster- Gwen, the Kee Siao Caramel who is full of unconventional ideas, reckless (#YOLO), joyful and a happy go lucky girl. She sure does live up to that with her unconventional antics and recklessness. But, it's also these traits that make her the life of the party and a huge joy to be around!
Life’s serious enough. Let’s Netflix and chill, your friends said. Let’s hang out and be lazy. The Kettle Gourmet’s Salted Caramel will let your days go by without guilt. Moving forward, The Kettle Gourmet has a lot of exciting events planned for 2022, including collaborations and more! Follow us on Instagram (@thekettlegourmet), Facebook (@thekettlegourmetsg) and TikTok (@thekettlegourmetsg) (@thekettlegourmetindo) (@thekettlegourmet_th) for more updates!
As The Kettle Gourmet continues to aim for the top to become the best among the best snacks Singapore offers as well as the fastest snacks delivery in Singapore, we will continue to push out new locally flavoured popcorn that you have never seen before! Trust in The Kettle Gourmet to be the fastest popcorn wholesale in Singapore. To our customers, we thank you for your support in making us one of the best popcorn Singapore brands and the top among the popular snacks Singapore has!
Order from The Kettle Gourmet’s website as we are the fastest snacks delivery Singapore offers and will deliver it right to your doorstep! If you are planning a party, prepare the best popcorn Singapore has for your guests! Check out our Salted Caramel Popcorn recipes here and here and let us know which is your favourite recipe!