The Kettle Gourmet Journey

The Kettle Gourmet Journey

Read on to find out more about the growth of The Kettle Gourmet.

The Kettle Gourmet provides some of the best popcorn Singapore has to offer. You can get our gourmet popcorn online and in many retail supermarkets islandwide. We provide a selection of locally flavoured popcorn in both sweet and savory, salted, and other popular flavors. How did these popcorn come to be among all the famous snacks Singapore has?

The journey took off in July 2017, it all started with Zac, our founder’s passion to start a business. After graduation, he passed up on highly lucrative jobs in banking or trading and started The Kettle Gourmet, a gourmet popcorn company. He made the decision to launch a popcorn business because it was one of his all-time favorite popular snacks when he was a child. A simple trip to the movies inspired him to incorporate local flavours into gourmet popcorn after smelling the overwhelming aroma of Nasi Lemak. How unexpected, right? To incorporate more flavours into popcorn, there were research and development (R&D) and taste tests sessions done in his kitchen. That led to the multiple flavoured popcorn available in The Kettle Gourmet today!

As a foodie, Zac enjoys the unique local flavours from all across Asia and aims to combine these flavours with popcorn ranging from sweet, savory and salted popcorn. The food and beverage industry is extremely volatile, which makes it an interesting place to work. Not only are new trends and customer wants or preferences continuously shifting owing to circumstances - which we've seen a lot of in the 2020 - but there are always new flavours and recipes appearing. As Singapore's food scene continues to rise, Zac hopes to incorporate more exciting and vibrant flavours into his flavoured popcorn. Zac aims to be one of the best snacks delivery Singapore brands which sells snacks Singapore has never had before such as flavoured popcorn which separates into sweet and salted popcorn including popcorn such as Chocolate Popcorn and Caramel Popcorn which is a popular snacks choice. His ambition has led him to become the best popcorn Singapore brand today.

The Kettle Gourmet Operations

Source: https://www.maybank2u.com.sg/en/imsavvy/Business-pages/popcorn-maker.html
Source: Maybank2u

Snacks Delivery Singapore & Abroad

The Kettle Gourmet, being one of the best popcorn wholesale Singapore brands, also offers customising gift packages that will be the perfect corporate gift for your client, team associates or events. We hope to be the go-to popcorn snacks delivery Singapore to reach out to for private and corporate events if not already aspiring to be popcorn wholesale Singapore and the neighbouring countries. To provide the best popcorn Singapore has to offer, we have to make sure we produce the best quality snacks Singapore has to offer.

Day-to-Day Operations

The Kettle Gourmet started off with a full-on digital approach, whereby customers can purchase our popcorn directly from our website, aiming to be one of the go-to snacks delivery Singapore has as a popcorn wholesale Singapore brand. Zac was able to leverage on digital advantage as he chose not to open a physical store and achieved a revenue increase of 24%.

The Kettle Gourmet believes that in order to be the best popcorn Singapore brand, the workers should be working in a pleasant environment, thus employees will start their day off with a team huddle. This allows employees to enjoy their day at work and help the brand to be the leading popcorn wholesale Singapore selling popular snacks including flavoured popcorn, with both sweet and salted popcorn such as our Chocolate Popcorn and Salted Caramel Popcorn

Feedback Friday is a day for employees of The Kettle Gourmet to give feedback on any issues that they may have to Zac so that the company is able to grow together in being the best popcorn Singapore brand in selling popular snacks like our flavoured popcorn. To be one of the best snacks Singapore brands and also one of the fastest snacks delivery Singapore brands, we have to make sure our flavoured popcorn, which are popular snacks, must always be stocked up on, especially flavours like our Salted Caramel Popcorn.

Having good communication with the staff would be critical in ensuring that we maintain as one of the best snacks delivery Singapore brands and allow the company to be one of the best snacks Singapore brands. The smooth operations with proper procedures in place has helped us to increase our delivery speed, leading us to becoming one of the fastest snacks delivery Singapore locals can find.

How we coped during the pandemic

As workplaces and borders closed due to the pandemic, just like many other SMEs, The Kettle Gourmet’s business also suffered major disruptions which resulted  in a lack of fulfillment in being the fastest snacks delivery Singapore has. With the majority of our business dealings skewed towards the corporate sector, our B2B sales were also significantly affected, causing our flavoured popcorn to not reach as many customers as we had hoped due to us aiming to produce one of the best snacks Singapore has to offer. The fear of failure was also high on the cards due to the lack of crisis management experience and high uncertainty in achieving a reliable snacks delivery Singapore service. However, by working together under one of the best snacks delivery Singapore brands, it has allowed employees to use the skills they have acquired over the course of our work to come together and overcome the challenges.

“Every cloud has a silver lining” - Even so, the pandemic has also presented many new window of opportunities to upgrade our image as a popcorn wholesale Singapore brand. We took the chance to pivot our target audience from serving our popular snacks to mainly corporate customers and stocking office pantries to focusing on consumers working from home, and improving on the business foundation in achieving a reliable snacks delivery Singapore service. The downtime during circuit breaker was used to revamp and rebrand in order to maintain our image of being one of the best popcorn Singapore has, to adapt and better cater to the new times with our sweet as well as salted popcorn, such as our Chocolate Popcorn and Caramel Popcorn.

So what changed for us? We took measures to increase our social media presence to brand ourselves as the best snacks delivery Singapore has by providing customers with their go-to-snack like our flavoured popcorn at home. We also started livestreaming daily on e-commerce platforms such as Shopee (with takings from the medium forming about 8 percent of our revenue). We also collaborated with FairPrice Finest and entered our flavoured popcorn into all its supermarkets, in hopes of reaching out to more consumers as one of the best snacks Singapore has. 

The Kettle Gourmet also took advantage of the circuit breaker's downtime to completely rebrand to be the best snacks delivery Singapore has, giving the company a fresh new appearance to showcase the best snacks Singapore has which includes the "snack monsters" as mascots. Customers of The Kettle Gourmet have reacted well to our new popcorn wholesale Singapore brand. The company's income increased by an astounding 247% during the pandemic, demonstrating the success of the new emphasis on social media marketing and rebranding as the best snacks delivery Singapore has.

The Kettle Gourmet- Present

Source: giftano

The Kettle Gourmet has expanded to become one of the best popcorn Singapore brands and leading popcorn wholesale Singapore brand. The Kettle Gourmet has grown to be one of the leading popcorn manufacturers and distributors in Singpore that serves freshly hand-baked flavoured popcorn snacks. We are a popcorn wholesale Singapore that offers island-wide and international shipping. We are one of the best snacks delivery Singapore offers. We serve thousands of happy clients every day and spread joy throughout Singapore and the entire world. At present, The Kettle Gourmet has 6 local flavours which are: Chili Crab, Chicken Floss, Fish Head Curry, Kaya Butter Toast, Nasi Lemak and Pulut Hitam flavoured popcorn.

Other than the 6 localised flavoured popcorn, The Kettle Gourmet also offers classic favourites,  sweet and/or salted popcorn such as Chocolate Popcorn and Salted Caramel Popcorn. The Kettle Gourmet popcorn packs come in three different sizes, a Family Pack (Big pack, 330g) which is suitable for sharing, Snack Monster (Medium pack, 65g) and the Mini Monster (Small pack, 30g) which are all available for fast delivery as we pride ourself as one of the best popcorn wholesale Singapore brands which offers the fastest snacks delivery Singapore has. 

Since 2018, the team has worked hard to be one of the best popcorn Singapore brands, achieving a 200 percent year-on-year revenue growth since The Kettle Gourmet started. As mentioned previously, Zac aims to be one of the best snacks delivery Singapore brands which sells snacks Singapore has never had before such as flavoured popcorn which separates into sweet and salted popcorn including popcorn such as Chocolate Popcorn and Salted Caramel Popcorn which is a popular snacks choice. To aim to produce the best popcorn Singapore has to offer, we ensure that the quality of our products is maintained as one of the best snacks Singapore has seen, which results in it becoming one of the popular snacks choices.


One of our best selling flavoured popcorn is Nasi Lemak, it's a salted popcorn, yet spicy. The Nasi Lemak flavoured popcorn definitely holds a special place in the heart of our founder, as the smell of Nasi Lemak was what inspired Zac in the first place. Other flavoured popcorn such as the Chocolate Popcorn and the Salted Caramel Popcorn are also flavours created to suit the more generic tastebuds of our customers.

Another one of our best selling flavoured popcorn is one of our salted popcorn - Salted Caramel Popcorn. Salted Caramel Popcorn is definitely one of the popular snacks enjoyed by all as it is one of our unique salted popcorn flavors! Our salted popcorn consists of 5 different flavours, with our Salted Caramel Popcorn being our interns’ top pick for the salted popcorn category. The Salted Caramel Popcorn has been voted to be the best due to its perfect combination of a sweet and salted popcorn flavour, with the caramel popcorn having a unique yet familiar taste to salted caramel. This has thus helped the caramel popcorn to be one of the most popular snacks we offer, alongside others such as the Chocolate Popcorn.

Since we started doing Shopee Live diligently, it has been observed that our Chocolate Popcorn is one of the most popular snacks to appear in our livestream. Many of the recipes using the Chocolate Popcorn includes adding different ingredients to elevate the Chocolate Popcorn to the next level, creating new and exciting snacks Singapore has never seen before, such as addition of smores as well as melting the chocolate and refreezing it with finely crushed popcorn. It has since been a hit during our livestreams and we are thankful for our livestream viewers who continue to support the well-loved Chocolate Popcorn as well as other such as our caramel popcorn recipes, thus improving our image as one of the best popcorn Singapore has.
We also have other recipes using our flavoured popcorn such as Pulut Hitam Flavoured Popcorn with yougurt. This recipe will be able to add abit of crunch to your break time snack! 

Some of these recipes are also kids friendly and could be a bonding session. For example, our DIY Ice Cream with popcorn was a fun activity done by our interns and it tasted even better after it was topped with the Kaya Butter Toast Flavoured Popcorn. If you are looking for something salty yet sweet, you can substitute it with our Salted Caramel Popcorn. You can catch it on replay on our Shopee platform or get the recipe from our Instagram page. Do look forward to the upcoming cooking live on our Shopee platform! We will leave it up to your creativity to incorporate our popcorn with other popular snacks! In order to maintain as a top snacks delivery Singapore brand, we try to incorporate as many of our popular snacks such as the Salted Caramel Popcorn, Chocolate Popcorn and even our newest Pulut Hitam Flavoured Popcorn. By constantly innovating and coming up with new ideas, we ensure that the snacks Singapore sees from us would be of good quality, such as our popular snacks, and also with fresh and unique flavours over time, ensuring our spot as one of the best snacks Singapore brand. 

As The Kettle Gourmet continues to aim for the top to become the best among the popular snacks Singapore offers as well as the fastest snacks delivery Singapore has, we will continue to push out new locally flavoured popcorn that you have never seen before! Trust in The Kettle Gourmet to be the fastest popcorn wholesale Singapore. To our customers, we thank you for your support in making us one of the best popcorn Singapore brands and the top among the popular snacks Singapore has! 

Moving forward, The Kettle Gourmet has a lot of exciting events planned for 2022, including collaborations and more! Follow us on Instagram (@thekettlegourmet), Facebook (@thekettlegourmetsg) and TikTok (@thekettlegourmetsg) for more updates!

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